When you hear SevenFriday what do you think of? I think of bold, colourful watches that make no apologies for being different, and in your face. The new collection, dubbed the V-series is certainly no exception. We are excited here at MFB because last night SevenFriday released the new V-series for the first time to the world at the Bullrush Rally x SevenFriday launch party held at one of Sydney's most popular hotspots; The Ivy.
Once again, SevenFriday has shown that they're ready to be different; to be innovators; that they're not afraid to try something new in the watch world. Their left-field and ostentatious designs have only aided their worldwide success as a brand, and the newest watch in the collection is further proof of that.
I guarantee the V-series is not like anything you've likely ever seen before in a watch. With a combination of rotating discs and hands to tell the time, it will take a little getting used to, but within no time it will be child's play. The industrial and automotive influence is as obvious in this watch as it has been in the last 2 series, and thus the latest partnership with the Bullrush Rally has been a perfect fit for a brand that's unafraid to be bold.
The watch is 48mm in diameter and features a very unique shape and construction, as well as alternating brushed and polished finishes around its entirety. The stainless steel case is of course in SevenFriday's signature rounded square shape, with a contrasting standard circular dial. The circular shape is just about the only thing on this watch that is 'standard'. The incredibly unique dial has several rotating discs for hours, seconds and day/night, with a single minutes hand making a standard revolution every hour.
Reading the time requires a little bit of mathematical ability, but not to worry, if you add the numbers up to 12, you'll be fine. As you can see, the ring in the centre is marked with 0+, 4+ and 8+, which rotate and mark hours, in conjunction with the numbers 1-4 on the dial. Minutes are then read using the standard minutes hand, and seconds are read in a similar fashion to hours, on a separate disc. It seems confusing at first, but telling the time quickly becomes intuitive.
The unique design of the timepiece will certainly be a talking point anywhere you go, from the office, to a party, and everywhere in between. On top of this, SevenFriday has developed an all-new strap system that easily allows for strap changes using the small spring-loaded levers built into the case at 6:30 and 10:30, which make strap changes (something that SevenFriday owners are usually mad for) a breeze.
With Australia being the official destination for the launch, we're very excited about this new timepiece, which should hit stores very soon. Keep an eye out on Men's Fashion Blogger for all the updates about the release, and a full hands-on review of the piece.